Abbie McFarland commissioned us last fall to create a a new brand for her.  We tackled her logo first, with instructions to create a simple, natural, serene, relaxed, light and airy, uncluttered, approachable brand.  She wanted sophisticated vintage without being overkill.  Mostly, she wanted people looking at her work to feel like they just lit a “clean cotton” candle and sat down with a mug of lavender tea.  She included this inspiration board with her questionnaire:

And this is the brand we came up with:

Once we finalized her logo and stationery, we moved onto her custom photography blogsite.  Abbie wanted to take advantage of soft, muted colors paired with a simplistic design that would perfectly complement her photography style while not overwhelming the images she posts on her blog.  The end result is a shabby chic meets professional sophisticate design that carries out her branding from print to web seamlessly:

and her custom portfolio galleries:

Don’t forget to pour yourself a mug of lavender tea and visit her new blogsite here: www.abbiemcfarland.com. Happy Monday!