Hey friends! Liz here. I’m excited that Jane has invited me to chime in every now and then to share a few quick and easy business tips. Everything I share with you is something that has proven to be beneficial in my own photography business. I am passionate about marketing and branding, and sharing the things I’ve learned with you is just the icing on the cake in my role with Jane Johnson Photography & Design!

One tool that I have grown to greatly appreciate in recent years has been Twitter. It is such an awesome tool to use to connect with your current and potential clients as well as other industry partners. You can use this social media site to share valuable information with people which in turn can help build your brand reputation. At the same time you can respond to tweets of the people you follow with words of encouragement and questions, which begins to plant the seeds of relationships with anyone you wish to connect with.

Easy tweets can include: Coordinate your clothing! Consider a make up artist! Twitter is also an excellent tool to help build relationships with other wedding industry professionals both locally and around the world.

The key with Twitter is to tweet valuable things and tweet them often (2-5 times a day). Stay positive, encouraging, and informative. It is a versatile little tool, and pretty fun to boot! If you’re not on twitter yet, what are you waiting for?

Happy Monday!